Guaranteed
to INCREASE SALES $$! Telemarketing
Functions in WMW Functions
in the Telemarketing List Wireless Marketing
Wizard - Telemarketing & Direct Mailing Software Creating
and Storing Database Data Guaranteed to INCREASE SALES $$!Finally, a tool that helps you and your employees generate sales better than anything else. The WMW Data Storage Tool automatically stores data from customer accounts that you look up. CellRam users have this system already installed! Add additional machines to take further advantage of these powerful new marketing functions unavailable anywhere else! Feature SummaryThere are 6 main functions offered by the Wireless Marketing Wizard. These are in addition to Repair functions if you are a repair center. 2. POS Functions – display all account information on the spot with a single click! 3. Automatic Storage of data in WMW Database 4. Generate Telemarketing Lists from your Database 5. Telemarketing Functions (Calling Customers) 6. Auto-Lookup and Save Functions. Direct Mailing FunctionsThere is no doubt that the Direct Mail System in the Wireless Marketing Wizard is the easiest and most cost effective way to generate more income for your wireless business. Direct Mailings offered by the Wireless Marketing Wizard are priced using group rate / high quantities even when you are mailing to low quantities. There is no charge for layout and graphic design, only a small processing fee. The procedure to perform mailings is simple and completely automated. All costs are shown to you before you submit your order. WMW will collect and prepare data and forward your order to a large direct mail house. The result is the highest quality printing on professionally designed mailer at unbeatable prices. If a customer responds to the mailing and upgrades, simply perform a lookup in WMW and any new contract dates are updated automatically. Future mailing schedules are based on the new contract data. Perform Direct Mail ProcedureAll the functions below are performed for you when you run
the Direct Mail Wizard. WMW will
extract customers, verify addresses, calculate and display costs for your
approval, and send data to the mail house. In addition, if the database is
missing a zip code or address, WMW will re-lookup the account and update your
database. This may happen often with old CellRam data as it may not have
complete address information. As you use the system, it will no longer be
required as your database is updated during the process.
Generate Direct Mail ListWMW automatically calculates the proper extraction date range based on when you last performed a mailing. We recommend that you perform mailings each month so they are received at the best time for each account. This offers the best opportunity to increase sales response to mailings. WMW will not skip or duplicate mailings to customers. Duplicate records are always removed so you will never send the same mailing to the same person at the same time. By default, WMW automatically sets data extraction date ranges to include contracts that are eligible for upgrades during the following month. For the Upgrade Mailer, you have until the 17th of the current month to process mailings for the following month. However, you may process a mailing request at any time. Default Direct Mail List
To include all customers in
a mailing
In most cases you should
leave the settings
During the FIRST MAILING: WMW also ALSO INCLUDES Accounts with a One year contract that have expired
in the last 5 months. Accounts with a Two year contract that are in the 13th
to 14th month. Accounts with a 2 year contract that have expired in
the last 6 months. Contract End Date
Group List
You may add accounts that
have expired contracts to any mailing. Simply check the “ Process Mailing
Request
In most cases, no settings
changes are required in the Direct Mail Preparation Menu above. Click the Continue
Mailing Button. WMW will search
for and extract target customers from the database. Before the search begins,
WMW will make sure the INC web site is available and login if required.
During the extract procedure, WMW check the
address and zip code of each target customer record. If any of the addresses
seem too short or a zip seems incorrect, WMW will lookup
the account to obtain updated information. If you have been using CellRam for
a while, this may happen for many of the older accounts and it may take
awhile. As you use the mailing feature, this function will no longer be
required as WMW updates your database with any new
information. After data
extraction is completed, the Mailer select List will appear. This will soon
be replaced with more options to control mailer content in future WMW
versions.
The second Item is for a Choose the desired
mailer and click Select. WMW will calculate fees and display the Submit
option.
Click Submit and WMW will
connect to the WMW server and request your
customer data for display in the final screen. It will verify your account
information and status. Please read any information in the final screen. Many
of these mailings may be eligible for coop funds.
We must speak with
you before your first mailing is processed. Please call 888-429-4626 to speed
the process. POS
Functions in WMW
Multiple Unit
Lookup
After you click the Wizard, WMW will lookup
the current unit account and check the quantity of units on the account. If
there are over 10 units, the Lookup Controls dialog shown below will appear.
On the left side, a list of area codes in
the account is displayed that allows you to limit the lookup to a specific
area code. The Spinner allows you to control how many units are included in
lookup function. When the dialog first appears, the spinner contains a number
(16 shown above) equal to the units on the account. You can reduce the number
if you wish. If you select an area code from the
list, the Wizard will count the units with the area code selected and modify
the number in the spinner to show you how many units have the selected area
code. Once you have selected desired options click the 'Lookup
Wizard" button and WMW will extract unit information including
Rebate, Hybrid, and Discount Status information for display. Due to site timeouts, you have 5 minutes to select options
and click the Lookup Wizard button. If this dialog is left up for 5 minutes,
WMW will time out and lookup the first 10 units and display results. ALL the units that are looked up by CellRam
and the Wireless Marketing Wizard are added to your database for future
market lists and mailings. When lookups are competed, the Action Menu will
re-appear with Voucher / Repair Section changed as shown below. Two new boxes appear in the Repair Section
of the Action Menu. At left, there is a list of extracted unit PTN’s. Click
on a PTN to see specific information in the field to its right. This data
includes Contract Start and End Dates, Rebate Eligibility Dates, Hybrid
Treatment Status, and available Discount information.
The Print Repair Ticket button changes to
“Print WMW:” and its color changes to Black and Green. Click this button to
print a complete list of unit rebate information. If a selected unit is eligible
for rebates, the text and color of the results field will change as shown
below. You may click the first PTN
and use the DOWN key on your keyboard to quickly see how many units are
eligible for rebates.
The name of the View Claim button changes
to "Repair Functions" when the wizard data is displayed. Click
"Repair Functions" to display CellRam repair fields and functions
and hide wizard data. Click the Rebate Info Wizard button in the liower right
corner to re-display Wizard Rebate data. You can toggle back and forth using
these buttons Recall History
Functions
CellRam now Recalls at least a 31 days of
tranactions. This is usefull for both Sales and Repair departments. Click the Recall button and Todays’ list
will appear instantly as show below. There are many functions available at the
bottom of the screen as follows:
The “Rebate Wizard” perfrorms a
Rebate analysis on the account. $$. See
POS Functions in WMW for
detailed infomration Telemarketing
Functions in WMW
We recommend that you perform mailings once a month.
And if you have the staff, work the market lists during the month. These two
functions can easily double the upgrades performed in each of your
locations!$! Generate
Telemarketing Lists
The Wireless Marketing
Wizard extracts data from your database and generates customer lists. There are 3 search functions that control
the content of lists that WMW can
generate. You should Generate Market lists ONLY ONCE per Month and work these
lists during the month. List Types
We recommend that you
generate lists each month, send mailings (see below) and work the lists
during the month. This section explains how to generate marketing lists. See
List processing section below for information on using these lists and the
functions available in the WMW Telemarketing Screen.
In the WMW Menu, select the “Tier One” option and click
“Generate List.” The Tier One search option locates all accounts with
contracts that are in the 12th month of a 1 year contract or are
in the 13-16th month of a 2 year contract. A list of accounts is
created and is displayed in the WMW
Telemarketing List. Tier Two
In the WMW Menu, select the “Tier Two” option and click
“Generate List” The “Tier Two” search option locates all accounts with
contracts that are in the last month of a 2 year contract or are out of
contract. A list of accounts is created and is displayed in the WMW
Telemarketing List. Contract End Date
List
When the WMW Menu first appears, the default search setting
is “Contract End Date.” The “Contract End Date” function locates all accounts
with contracts that expire between the start day and stop day set in fields
shown below. These numbers calculate dates based on the day the list is
generated. By default (0-30)
WMW will search through customer records for accounts that have contracts
that end within the next 30 days. The setting 0 = today and 30 = 30 days from
today. You may change these numbers to generate different lists. You can go
back 200 days and forward 40 days. The default is 0 to
30. This setting will find accounts with contracts that end from 0 to 30 days
from today. You can change these numbers to extract data based on different
time periods. Since you did not have
the WMW during previous months, you can go back by
using negative numbers. Click the down
arrow button next to the 0 in the Start Day field. Set it to -100 (minus
100). Set the Stop day number to 0 and click Generate list. This will
generate a list of accounts that have contracts that have expired from 100
days ago up to today. When you generate a
Tier One, Tier Two, or Contract End Date list, the WMW will display accounts
in the WMW Telemarketing screen. See the "Generate Telemarketing
List" function below to extract your telemarketing lists. Opening
Existing Lists
In the WMW Menu or the WMW
Telemarketing List, click “Open Market List.” WMW will
display a list of stored files. File names tell you when they were created
and what data they contain. You may open any list and switch lists as
required. If you have multiple machines, lists are stored on the network
share folder so all CellRam/ WMW machines
can see the same data. You may use WMW on more
than one machine at the same time but do not use the same list on more than
one machine at the same time. Working a
Telemarketing List
After generation or when a saved Market List file is
opened, the Telemarketing List will appear. There are two list fields in the
left side. The top list displays account to call. The bottom list shows
accounts that have been looked up / called. White blocks have been used in
the image below to mask out actual customer data.
*Actual data has been masked from this graphic.
Actual lists will contain complete data in the fields Functions in the Telemarketing List
There are two list boxes in this screen. The Top
List stores accounts that have not yet been processed. An account is
processed when you select it and click “Lookup Account.” Select an account in
the top list and click the account lookup button. The Wizard will obtain the
latest information and, if there are multiple units on the account,
information on up to 20 lines will be extracted and added to your database.
After the lookup function, the selected account will appear in the lower
list. The field in the lower right will store notes when calling the
customer. If any of the additional lines also fall into the report group,
they will also appear in the lower list so you will know how many lines may
be eligible for rebates based on the list being worked. Click on an account in the
list. See account details to the right of the selected account. Under the PTN – you will see the quantity
of “UNITS” on the account. Select an account that has MORE THAN 1 UNIT and
click the “Lookup Account” button: When you select an account and click "Lookup Account" 1.
WMW will lookup
the account and update your database with the most recent account data. 2.
The selected
account will be moved from the top list box to the bottom list box. 3.
During the
lookup procedure, WMW will check to see if there are additional
units on the account. If there are, data from up to 20 units is added to your
database for future list creation. 4.
If any of these
additional units meet the search criteria for the
current list, they will also appear in the lower list with the original Unit.
This lets you know how many of the units on the account may be eligible for a
rebate based on the search used for the current list. All additional units extracted are added to the main WMW database for future
market lists and direct mail functions. Click on a unit in the
bottom list. You will see updated account information in the upper right and
a new “Caller Notes” field appears in the lower right You may type notes about calls in to this
field and WMW will store caller notes for you that can be
viewed at a later time. As you lookup listed
accounts, they are moved from the top list to the bottom list so the top list
will be empty when all accounts are processed. Installation
Software
installation is quick and simple. There are two different installations. The
Data Storage Tool is for data collection, and Wireless Marketing Wizard is
for marketing functions. No passwords are required. If you are a CellRam
user, the storage tool is not required and WMW is included
in CellRam functions. The Marketing Wizard is available for locations or
machines that do not use CellRam. Wireless
Marketing Wizard - Telemarketing & Direct Mailing Software
The
Wireless Marketing Wizard performs functions that allow you to access
customer information in the WMW database.
Telemarketing functions with auto-lookup, Reporting, and Direct Mail systems
are included. a. Run the Wireless Marketing Wizard Installer in a
machine or machines where you wish to extract data, call customers, and
initiate direct mailing procedures. Link to installer: http://www.softsellinc.com/WMW_Installer.exe
(Available on or before b. To perform AUTO-LOGIN functions for lookups, enter
required site login data into the fields in the Setup Screen. If no passwords
are entered, you will be prompted by IE to login when required. This will
only happen if you are not yet logged in or the site times out from non-use.
If you do enter passwords, all logins are performed for you automatically. c. Click the “Set Storage Location” button to specify
where data is stored. If you have more than a single machine running WMW and/or CellRam, they should all be set to
store data in the same shared folder. This folder location can be on a server
or a single machine on your network. All machines should be set to store
their data in the same place. This is the same function as explained in the
installations for the WMW Data
Storage tool. Creating and Storing Database Data
There
are multiple ways to save data into the WMW marketing
database. BOTH CellRam and the WMW Data Storage Tool save to the database
automatically when you perform account lookup procedures. WMW can also import data you already have or data
you will collect from other sources. When WMW looks up an account, data from
up to 20 units on the account is stored in your database. Converting
CellRam v2.1 Data
CellRam has been collecting
your customer data for you. All stored database data is compressed and
encrypted on your HD. We do not collect, store, or see any of this data. CellRam
versions 2.1 and earlier stored this data in EACH machine. Later CellRam
versions store it in the shared folder. CellRam up to version 2.2 stored data
in a different way then version 2.2 and up. Later versions store it on your
network so all machines save customer data to the same place. In addition, address
information for customers may not be complete in some of the older data. For
this reason, we have included functions in WMW software
that perform the following tasks automatically:
You should perform these
procedures once in each machine running CellRam, most importantly, in any
computers that had older versions of CellRam in them. To
perform this procedure:
Once
you have performed this procedure, your database is ready and WMW is ready to send mailings! This procedure need
only be run ONCE on each machine. It will no longer be required in the future
as WMW now saves data in the proper format. How many machines
are running CellRam in THIS LOCATION? If MORE THAN ONE: Run
this function once in each computer running CellRam Ask and
make sure all computers that run CellRam or WMW are sharing the same data folder. If you have multiple computers running CellRam in
THIS location, data should be stored in a shared folder so all CellRam
machines can see it and save their data to the same database. |
To
begin, click the WMW Logo in the Action Menu (lower right). 
To
begin, click the 
